🏢 FireFly Robotics (formerly FireFly Automatix)
FireFly Robotics, until June 11, 2026 named FireFly Automatix, began operations in 2010 and is based in Salt Lake City, Utah. It designs and builds all-electric autonomous turf equipment for golf courses, sports fields and turf farms: the Autonomous Mowing Platform (AMP-L100 reel mower and AMP-X100 rotary mower) and the Manned Robotic Harvester. The company says more than 900 of its machines were in service worldwide as of June 30, 2026. In October 2026 it filed for a direct listing on Nasdaq under the symbol FFLY. (Source: the company’s Form S-1, October 7, 2026.)
🤖 Navigation & Technology
ElectricAutonomous
✨ What Makes FireFly Robotics Unique
One of the few commercial autonomous mower makers that publishes its numbers: its Nasdaq filing discloses the fleet in service, revenue and losses. Its machines are built in Salt Lake City for golf courses and turf farms, not residential lawns.
📦 Model Lineup
Last updated: October 2026 · View all 50+ brands
